The Dawn of the Fashion Video

“In 1967 Peggy and I had just returned from ’swinging London’ and Paris to work in New York. We were commissioned by a small commercial production company to come up with something which would serve as my ‘reel’ in order to get hired to direct TV commercials. While sitting on our bed at the Algonquin Hotel, we collaborated in writing a shooting script that would show fashion, makeup, and hair on three beautiful models wearing the fashion designs of avant-garde Rudi Gernreich’s collection for that fall. We shot the film on a weekend, had original music composed for the sound track and ‘Basic Black’ was born. It was very well received, won several awards and has been referred to as the first fashion video.”

- William Claxton

...via the Worn Journal...


This just toally blew my mind. So cool. Reminds me of these "fashion videos" made for Complex Geometries by my good buddies Arianna and Stacy Lundeen. (the site only features a montage of clips - of their videos plus a couple of others - but I think the whole thing will be put online somewhere hopefully soon - it also takes a little while to load - so just hang on!)

...and also: Peggy Moffitt image gallery - Yes!...

:)xoB.